Cultural Understanding

Date: 
Thursday, June 6, 2013 - 15:45 to 16:45
  • Event: Cultural Understanding 
  • DTE Programs: Presentations, Discussion, & Networking
  • Admission: $25 (Non DCBA member), Free for DCBA members and sponsors (register in advance).
  • Where:   Hyatt Place Detroit/Auburn Hills    1545 North  Opdyke Rd.  Auburn Hills, MI 48326
  • When:    June 6th, 2013, 5:00 PM to 8:30 PM (Thursday)
  • Presented by: Detroit Chinese Business Association

Presenter:  Jenny Hu,   Ford Motor Company, Sr. Purchasing Manager
“Chinese Business Culture:  Understanding Our Chinese Supply Base”
Highlights: Cultural Comparisons, Chinese Business Practices, Small Talk, Business Do’s and Don’t’s 

Presenter:  Gregory P Garland,   DTE Energy,   Manager - Energy Optimization, Commercial & Industrial Programs, Small Business
“DTE Energy Commercial & Industrial Energy Optimization Small Business Programs”
Highlights - Overview of Energy Optimization, Description of Commercial & Industrial Programs, Examples of Incentive Measures, Energy Saving Tips, Web Trainings Tools. 

Presenter: Kim Schott,  President of Schott Cultural Consulting and author of the Keys to Client Communication System™ and a frequent speaker.
“The Keys to Tuning into Multicultural Opportunities”
Highlights - Understanding culture and gaining from using Multicultural Marketing; employing market research and sales tactics that resonate with different genders, lifestyles, age groups and specific ethnic markets, and much more on social media all peppered with real-world insights!

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